20 30 40 – FRANKIE4footwear

Do your soles need saving?

If so, then this post is for you (plus anyone else who wants to see some fabulous shoes).

Our feature brand for this month’s 20 30 40 is FRANKIE4footwear.

Cate from Individualstyle101, Sarah from mummaaintmumsy and myself had the privilege of visiting FRANKIE4footwear’s first stand alone store at Indooroopilly to be fitted with the perfect Frankies for us.

We were met by Caroline designer and owner and her Frankie team and we got straight down to business.

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A lot of you out there, especially teachers often ask me which shoe I recommended for being on your feet all day?

My answer  … FRANKIE4Footwear.

Did you know Caroline the owner and designer is also a podiatrist and physiotherapist? Talk about superwoman!

The Australian mother of two has taken a stance to end the conflict between comfort and style once and for all.

Her battle cry? “Women no longer need to compromise! I’m saving soles in style – For myself, my clients and women everywhere!”

I just love that the brand was named after Caroline’s dog Frankie.

So why are these shoes just so comfy?

It all starts with the right base.

footbed2

All styles come with a podiatrist-designed footbed. It’s built-in to the sandals and heels, and removable in our boots and flats.

FRANKiE4 shoes talk the talk and walk the walk, embodying functional fashion with each and every step.

From the footbed, to the custom fit and shape (not to mention orthopaedic friendly) your feet will be happy to be wearing FRANKIES.

The best, Caroline has designed a range of FRANKIE4Footwear that you will be able to find the right style and shape that suits you and your lifestyle.

The best part, your FRANKIE’S can be worn with a tee a jeans to an LBD ready for a night on the town.


Wearing Alex Ellie in Silver Cate JeNNi in Midas Gold Sarah Ellie in Black

Features about Ellie

  • Podiatrist designed Functional Footbed
    – Heel support, cradle and cushioning
    – Arch support
    – Forefoot cushioning
  • Patented Custom Fit assembly: enabling a wide to narrow fit
  • Shape: asymmetrically designed toebox to complement the foot’s natural shape and movement

Style Info about Ellie

  • Black: Smooth Leather
  • Rouge: Textured Leather
  • Silver: Metallic Leather
  • Leather lined footbeds
  • Leather lined with specifically placed foam lining and heel counter to alleviate pressure on the skin
  • Dual-density sole: Durable outersole, soft polyurethane midsole
  • Additional laces provided for alternate styling

Features about JeNNi in Midas Gold

  • Podiatrist designed Functional Footbed
    – Heel support, cradle and cushioning
    – Arch support
    – Forefoot cushioning
  • Patented Custom Fit assembly: enabling a wide to narrow fit
  • Shape: asymmetrically designed toebox to complement the foot’s natural shape and movement

Style Info about JeNNi

  • Gold reptile print leather
  • Midas gold leather
  • Leather lined footbeds
  • Leather lined with specifically placed foam lining and heel counter to alleviate pressure on the skin
  • Dual-density sole: Durable outersole, soft EVA midsole
  • Additional laces provided for alternate styling

Like I mentioned above, your FRANKIES can be worn with a variety of outfits.

Here we are rocking the infamous Liz boot in Tan and Black.

Sarah on FRANKIE4footwear

Without a doubt my favourite feature about F4F is the podiatrist-designed functional footbed. I require both arch and heel support in my shoes when wearing them for long periods of time and this feature ensures the pain in these areas is alleviated. This hidden support in the F4F is genius, as it’s contoured in a way that saves your aching soles.

What is your favourite style and why?

My current favourite F4F style is the LiZ Boot, I have not had them off my feet since getting them! I love the height of the heel as I’m a shortie and need a little help in the height department. The Oily Nubuck Leather is soft and rustic, adding some “oomph” to my jeans and tee combos and the comfort level is super high. They have become my go-to boot for both work and play as they compliment jeans, pants, skirts and dresses with their feminine, yet edgy vibe.

How does F4F fit into your lifestyle?

With each week combining the roles of Mother to a toddler, Teacher duties and Personal Styling sessions I am always on my feet. For years my feet have ached at the end of a long day, so these days I find it so important to wear “proper” shoes, which are created to effectively support the foot. F4F ticks so many boxes for me, as I can wear them casually whilst hanging out at the park, yet also wear them when I need my more professional hat of Teacher or Personal Stylist. They look on trend and fun (nothing daggy about F4F!), however provide the fit and arch support I need to be running about.

Cate on FRANKIE4footwear

OK, I had been hearing about this new comfortable shoe range that was designed by a podiatrist. Then I saw a pic on social media and I thought, OH great, they don’t look like orthopaedic shoes! Then the day came and I tried them on!!!! My first reaction was a big smile, followed by a happy sigh >>>> then a fleeting thought of, “Why had I not discovered them sooner?!” So to answer the question, ‘Cushioning’ that’s my favourite feature. I now have “happy feet”

What is your favourite style and why?

Well today my favourite style is the “LiZ” ankle boot! And that’s because they have just helped me power through a full day on my feet! I can also wear them with so many things in my wardrobe. Today I teamed them with a pencil skirt, tee shirt and bomber jacket. I have also taken them out with jeans and a tee. I also love mixing some of my lux pieces (midi skirt) and then grounding the look back with the LiZ ankle boot, for an edgy look.

Why do you love the custom fit so much?

The custom fit is one of the reasons why FRANKiE4 FOOTWEAR stands apart from everyone else.
When I take a new client for a styling session, we discuss the importance of dressing for their individual body shape & their style. Caroline has designed different removable footbeds for different shaped feet. With support, comfort and style all playing major roles in her end product. So F4F are really Feet Stylists! Every foot is different and at FRANKiE4 your feet will be personally fitted. It’s basically investing in the health of your feet.

Alex on FRANKIE4footwear

As much as I love my pointy toed shoes, they simply aren’t doing my feet any favours. FRANKiE4s are uniquely shaped to accommodate the natural movement of your foot joints when you stand or walk in a shoe. Perfect for when I am teaching or styling.

What is your favourite style and why?

I simply can’t go past ELLie. She is the sneaker that has it all.

Stylish – check

Comfortable – check

Goes with most pieces in my wardrobe – check

The hardest decision about Ellie was what colour to choose.

So tell us, do your soles need saving? Which FRANKIES are your favourite?

*Note – These shoes were gifted to us by FRANKIE4footwear

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